Schläger
Shop

Schläger Shop is a concept for a custom stick store designed to meet both the performance needs and personal expression of field hockey players. While most sticks on the market offer limited variation, we found that players wanted more control over how their stick feels, plays, and looks. The shop balances function and individuality, letting users fine-tune details like bow shape and weight, while also customising colours and graphics to reflect their identity on the field.

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